How we invest

Our equity process dates from the early 1990s. We believe its advantage lies in the consistency of its approach, irrespective of market conditions.

Key points:

• Bottom-up investment style, emphasising company fundamentals
• Team approach, with asset managers based in the regions where we invest
• Low portfolio turnover, buying stocks and holding them for the long term
• First-hand company research
• No investment made without having interviewed the company’s management first
• We aim to add value by identifying good quality stocks that are attractively priced and avoid businesses that we do not understand

The Aberdeen equity investment process